If you are already designing beautiful websites based on your clients’ requests, what are the chances of becoming a successful designer/developer if no one can find them on Google?
In less than 10 minutes, let’s explore this question from our clients’ perspective and needs. Then together, our new website design and functionality BFF (Best Friend Forever) should be Search Engine Optimization.
SEO is truly our best friend and should always be a part of our strategy to meet the needs of our clients even when they aren’t asking for it specifically. In most cases, clients hire us to be their experts. If they don’t mention they want SEO in those first weeks when we begin our services then what’s stopping them to bring up questions later?
It’s about our attitude and the client’s we work with or very close to their websites. In some cases, their newly designed website is their future dreams and aspirations. Identifying their top expectations may vary, but if you are in the industry of web design long enough then you’ll begin to know what is generally number one on their list. Number one on most clients’ lists are their top keywords and now that they relate to help them get to the first page of Google so a customer can find them. If you’re using the wrong keywords, Google and other search engines may never find you as well as their customers. If you are not prepared to look like an expert when they ask you a question regarding SEO, do not expect to be successful on a long term basis BECAUSE, they will go somewhere else.
Keywords are an important part of any search engine optimization campaign. The client wants it, you want it and so does the customer that is looking for your website that you build. Here are two easy tips to consider for keyword discovery, research analysis and rankings.
- Begin with Keyword Discovery and Preparation
Google has a tool called the Google Adwords Keyword Tool and there are tens if not hundreds of decent demonstrations on how to use this tool effectively on Youtube. The video tutorials are easy to find and implement on your own. Once you start working with the Google Keyword Tool let common sense be your guide. Common sense in the initial stages of keyword discovery can only work if you remember to put your customer into their shoes. Begin by building a big list then export it out into Excel. Refine your list down to twenty top keywords and ask yourself this question: What would my customer search for in order to find this website?2. Next Consider Keyword Placement
In order for a successful website to get indexed properly into Google or other search engines, you must first tell them what each particular page is about. Place your keywords strategically into the sentences on each page, but don’t overdo it. Write naturally and have clean and unique content for marketing purposes.
- Have one H1 Title tag on every page. Be sure to double-check the home page.
- Meta description and meta-title
- Alt text attributed to images
- Internal links with keywords
- Universal links with keywords
NOTE: Keyword placement is most important on the home page. The front page is your most important page since it is an entry page to all others and Google rewards you for your efforts to keep the home page clean and content rich. Find a happy medium between aesthetically appeasing and keyword rich. The client may contradict you on this or visa-versa. Be ready to back up your claims for keyword rich content with top keywords strategically placed if your client wants only images.
If you are short of ideas to produce a good list of keywords, hire or call an expert. There are many that can help you out and would love to share their knowledge. Chances are the keywords have been extracted out in a case study from a similar website that your competitor has already done. Just check out the following 20-40 keyword researched reports here broken into two categories:
See top keyword discovery case studies for local websites and if you are web designer ask yourself this question: What are the best keywords to research when preparing to offer or execute SEO for a local business? http://www.seogame.com/category/keyword-research/local/
See top keyword discovery case studies for eCommerce development and ask yourself this question: What are the best keywords to research when preparing or executing SEO on an eCommerce website?
If you don’t see your website’s category in the list of 20-40, why don’t you ask us to custom produce a keyword analysis and discovery report?
Or, try our free keyword discovery tool on the top of our home page.
So why do we spend so much time on keyword research and discovery?
For two reasons: First, if we are working with a client that is passionate about their keywords then we want to get on the same page and compliment them with our knowledge so they stay impressed with our performance.
Second, if we know something about the top performing keywords and never mention anything to them, then we need to be the leader. It’s imperative to share our important findings or else we risk to loss favor of our clients if they don’t hear about if from us first. And who is it they will hear about?
That’s correct, our BFF. Here’s to your success!
In my next blog post, we will go over the more advance and harder keyword discovery reports and how to get unstuck in the process. See